Booth UWB81
OmniActive Health Technologies, a global leader in science-backed botanical ingredients, announced the establishment of a new office in Amsterdam, Netherlands, and a centralized warehouse in Rotterdam. The company has grown its commercial team across key markets, including Italy and the United Kingdom.
“Europe is a critical pillar of our global growth strategy, and this move is about more than footprint. It’s about proximity, agility, and impact,” said Pramod Thota, CEO. “By establishing a strong operational base in the Netherlands and expanding our on-the-ground teams, we are better positioned to streamline supply chains, navigate regulatory complexity, and deliver faster, more tailored support. This investment enables our partners to innovate and scale with greater confidence in a dynamic market.”
The new Rotterdam-based warehouse will serve as a central distribution hub, improving supply chain resilience, reducing lead times, and simplifying cross-border logistics. Its location supports efficient inventory management while minimizing delays and operational friction.
“This investment gives our partners what they’ve been asking for: faster access to our portfolio, more predictable supply, and experts who understand their markets firsthand,” said Sayantan Bhattacharya, European regional head at OmniActive. “Whether supporting a new product launch or optimizing an existing formulation, being present in-market allows us to collaborate more closely and move from idea to shelf with greater speed and confidence.”
Last year, the company introduced two branded botanical ingredients, Zenroot and Sleeproot, to the European market, and will display its full portfolio of specialized and standard bioactive ingredients, along with its new European capabilities, at Vitafoods Europe 2026.
